Igloo Inc is one of those sites that makes you forget you're in a browser. Built by Abeto in collaboration with Bureaux, it's a corporate landing page for the parent company behind Pudgy Penguins, and yet it feels nothing like a corporate landing page. You scroll through a frozen landscape where each portfolio project sits encased in its own unique ice block, the camera drifts between scenes with chromatic aberration and frost dissolves, and the whole thing opens with a real-time intro sequence that sets a tone somewhere between sci-fi title crawl and luxury brand ad. The footer section alone is worth the visit: an interactive particle simulation where swirling points coalesce into different 3D shapes depending on which link you hover, with color shifting based on particle velocity. It's playful and precise at the same time.

The technical choices here are where it gets really interesting. Those ice blocks? Procedurally generated using a custom algorithm that simulates crystal growth inside a container shape. Pick a cube, grow ice inside it, get a unique enclosure every time. The team built this knowing more projects would need to be added later, so the workflow scales without manual modeling. The entire UI is rendered in WebGL rather than HTML. Text glitches are handled via shaders, and letter scramble effects swap SDF texture offsets instead of forcing the browser to relayout DOM elements on every frame. It's a performance decision that doubles as a creative one. They also wrote a custom VDB-to-browser exporter for the volume data driving the particle shapes, compressing it down smaller than a typical website image. The stack is Three.js, Svelte, GSAP, Houdini, and Blender, with a lot of proprietary tooling on top.

If you're curious about the process, the Awwwards case study is unusually detailed and worth reading. It covers everything from grey-box previs animations to the tradeoffs of choosing procedural workflows under deadline pressure. Abeto is a small team of technical artists who clearly enjoy operating at the boundary between game dev and web dev. Their recent browser game Messenger is further proof.