Most jewelry websites feel like scrolling through a PDF. Flat product shots, white backgrounds, maybe a zoom if you're lucky. Suryansh Gupta looked at that and decided to blow it up. His Ring 3D Configurator drops you into a fully immersive experience where rings aren't just displayed, they exist. You rotate them, you swap materials, you watch light catch the geometry in real time. It's the kind of thing that makes you realize how much static e-commerce leaves on the table.

Under the hood, this is React Three Fiber and GSAP doing what they do best together. R3F handles the scene graph and rendering with that clean declarative React workflow, while GSAP orchestrates the scroll-driven transitions and camera choreography that give the whole thing its cinematic feel. The result is fluid. Not "pretty good for a browser" fluid. Actually fluid. The material swaps land with conviction, and the camera moves feel authored rather than computed. It's a tight example of how pairing a good animation library with a solid 3D pipeline can turn a product page into something people actually want to spend time in.

Go play with it and try the different ring styles. If you're building product experiences for the web, this is worth studying.